Castore-Better Never Stops

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To launch the premium sportswear brand Castore to the world I helped create Better Never Stops. A philosophy about the mentality of striving for better.

Over 10 different films the brand campaign showed the mentality of athletes like Owen Farrell, Adam Peaty, Jos Buttler, Andy Murray and Patrick Reed. And how that transcended to clubs like Rangers, Wolves & Saracens.

The campaign helped establish the brand and elevated Castore to the fastest growing sportswear brand in the UK.

Asics - In my shoes

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To celebrate World Mental Health Day we created a campaign for Asics called ‘In my shoes.’ A series of inspiring stories were shared from people who had discovered the benefits of sport and movement to their mental health. The nice idea was this collection of audio stories were collated into an immersive podcast specifically designed to be listened to on the move. So people could literally experience what it was like to put themselves in the shoes of the storyteller.

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Asics London 10Km influencer campaign

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To promote the Asics philosophy of ‘sound mind, sound body’ at the London 10km we created a digital campaign to highlight that although we are all different and face our own challenges, we can run united.

In association with Asics front runner influencers we told how running had helped them overcome their mental challenges. The campaign was amplified through their follows and media spend.