F1 Virtual Grand Prix series

With the 2020 F1 season postponed due to COVID-19, something had to be done to enable the fans to keep watching the sport they love. So we helped F1 create and implement the Virtual Grand Prix series.

Broadcast on the F1 YouTube, Twitch and Facebook channels, the series pitted current F1 stars against a host of celebrities. With qualifying and game settings configures to encourage competitive racing the series was a massive hit. With a 1000% month-on-month growth in streaming figures, allowing F1 to reach new and existing audiences.

The Milan eDerby

Italy was one of the nations worst hit by the global coronavirus pandemic and in particular Milan. To raise awareness, money and spirits we wanted to put on a show of unity. With the countries bitterest football rivals coming together for the first ever Milan eDerby.

Rafael Leao (AC Milan) took on Sebastiano Esposito (Inter) in a game of PES2020 in front of 270,00 fans live on YouTube.

The Lioness World Cup squad announcement

23 players unveiled by 23 world famous ambassadors on social media. Some of the biggest names in sport, entertainment and even royalty, coming together to reveal the names of each player across a four hour window which dominated the sports, lifestyle and social media agenda.

With 170 million combined followers, 1.3 million UK tweets and viewed more than 6.7m times in the first 72 hours, the squad announcement became a cultural moment and an inflection point for women’s football.

Asics London 10Km influencer campaign

To promote the Asics philosophy of ‘sound mind, sound body’ at the London 10km we created a digital campaign to highlight that although we are all different and face our own challenges, we can run united.

In association with Asics front runner influencers we told how running had helped them overcome their mental challenges. The campaign was amplified through their follows and media spend. 

HSBC Fan Cam

In the build up for the HSBC Hong Kong 7’s tournament we posted various Fan Cam films on Weibo and Facebook groups to inspire the fans to come dressed up.

TAG Heuer - Premier League YPOTS

To promote TAG Heuer’s sponsorship of the Premier League’s Young Player of the Season award we created a multi-channel campaign to engage football fans around the country. With 110,00 new subscribers to TAG Heuer’s global database, content reach passing 50 million and 1.6 million visits to TAG Heuer’s voting page, the campaign recorded the second highest voting turnout in Premier League history.

To start with we needed a positioning to align with TAG Heuer’s global line, ‘Don’t crack under pressure.’ So ‘The fearlessness of youth’ was borne. A campaign around the mentality which typified these young players bursting onto the scene. To launch the campaign we created ‘Fate loves the fearless.’ A piece of content that brought this mindset to life.

Then individual club edits were produced to drive the conversation.

A bespoke TAG Heuer voting page was created.

To amplify the chatter on social we created a filter on Instagram which record over 500k captures.

A second piece of content announced the nominees through our media partnership.

And finally the winner was announced with a bespoke piece of content on the Premier League channels.

Toyota: Prius Plural

To raise awareness of a new collection of Prius models we wanted to engage the audience is a different way. Creating a series of quizzes and options on Facebook we asked the simple question, what is the plural of Prius. 

Hyundai Undercover dealer

To generate mainstream media coverage and create an uplift in Hyundai test drives we sent some Chelsea FC stars undercover into a local London dealership. In full prosthetic disguise the players were unleashed on the unsuspecting customers. Little did they know the joke was on them.

With 4 million views across Hyundai and Chelsea’s social channels it quickly became Chelsea FC’s best ever performing piece of content. 

FA - Sin bins

To explain the FA’s new temporary dismissals initiative we created an interactive video to show how the rule worked in a real game situation.

All shot in POV we put the viewer in the players shoes. With multiple options and storylines, we allowed them to decide which action to take and see how it would affect the game they were playing.

The interactive YouTube video was viewed over 57k times by grassroots players throughout the country and earned a reach of 22m on broadcast television.

HSBC: Premier

This poster ran outside entrance to Heathrow terminal 2, where you can see the planes taking off.

Toyota Dealer Prank Calls

Targeted to current Toyota owners this programmatic Facebook post promoted them to assess the new Aygo.

HSBC WGC Shanghai golf tournament

This is a digital poster with audio, that ran in Shanghai before the Tournament.