England Football — Mark Norcutt

It only seems like yesterday, but it’s over 4 years since we created and launched England Football as the home of grassroots football, and I can honestly say it’s become one of the most rewarding and enjoyable accounts I’ve ever worked on. As someone who has played or coached grassroots football all my life, having the opportunity to tell the real stories that get right to the heart of the behaviours and culture of grassroots football has been amazing. With 109% increase in positive sentiment, an increase of 55% in fans under 24 years old and a 210% annual growth rate we have helped drive grassroots participation like never before.

Part of our England Football strategy has been to link the grassroots to the elite game. Reminding fans that without all the tremendous work done at grassroots level, we wouldn’t the nations superstars we see today. For the FIFA Women’s World Cup we created ‘All the way from’ A campaign that showcased the players football journey and how it look them from their local pitches to the world’s biggest stage.