NBA Europe

As a big NBA fan, getting the chance to shape NBA Europe’s content has been a dream come true. Providing a point of difference to the brand in America. Creating culturally relevant content that reflects the diversity and individuality of the players and fans across Europe and using creativity and the many cultural crossovers in the sport to excite this new generation of fans.

When the NBA returned to Paris we celebrated the moment by showing the raw and authentic basketball culture of the city.

To celebrate their 75th anniversary the NBA created a fan vote to pick the All time European 1st & 2nd starting fives. We created a series of NFT style commemorative digital trading cards. Each one showing the stats and moments that showed why these iconic players were chosen for this ultimate honour.

Perfect for the social channels, the content caught the eye with its animation and cutting edge design. So much so that the content itself became pieces of virtual memorabilia in its own right. Reaching 97.5 million people, the conversation became not just about which players made the team but how fans could get hold of the commemorative digital cards.