The Lioness World Cup squad announcement

23 players unveiled by 23 world famous ambassadors on social media. Some of the biggest names in sport, entertainment and even royalty, coming together to reveal the names of each player across a four hour window which dominated the sports, lifestyle and social media agenda.

With 170 million combined followers, 1.3 million UK tweets and viewed more than 6.7m times in the first 72 hours, the squad announcement became a cultural moment and an inflection point for women’s football.