BT: The Red Lioness
BT’s campaign to fundamentally change the way women’s football is viewed in the UK.
Pokemon x FA Futsal
When Pokémon and the FA teamed up to help grow the national Futsal programme, they had big aspirations. But first they needed a creative idea. A visual identity. A participation and activation programme. Merchandise. And an advertising campaign. Pika!
Wembley big screen half time ad.
Our FA campaign to combat the increasing amount of touchline aggression from parents and supporters at grassroots levels. The solution was a physical line you shouldn’t cross. A written pledge from the nations captains to persuade parents of the power of being a positive supporter.
The lines were implemented at grassroots grounds throughout the country with over 1,000 clubs signing up to the pledge of positivity.
Kappa x Aston Villa
In the spring of 2019 Aston Villa signed a new kit partnership with Kappa, but the question was, how to let the fans know about it?
Over the course of one day in May we created numerous pieces of street art throughout the city. Each one took the iconic Kappa ‘Banda’ pose of a man and women sitting back to back, but replicated them with famous Villa players and coaches of the past, present and future.
Posted throughout the day the social buzz grew until we unveiled our hero piece right next to Villa Park.
Next was the task to launch the kit itself. We created a new visual identity to target a growing lifestyle demographic. The identity ran through every piece of collateral. From social films to the Villa store itself.
The Betfair Rug
The Betfair exchange allows customers to bet against each other rather than a traditional bookmaker. Allowing for the one thing all punters want. Better odds.
The trouble is most people don’t know about it. So to change that we created the Betfair rug.
A rug that was placed on all the horses in the winners enclosure that showed the odds you would have got if you had used the Betfair exchange.
Launched at five of the biggest race meetings in the National hunt racing season, Newcastle, Haydock, Sandown, Newbury and Ascot the rug proved an instant hit. Layers enclosures were also created to explain the details to the interested customers
With a 200% increase of traffic to the exchange and increase brand visibility throughout the season the Betfair rug proved to be a real winner.
