European Tour: Rory vs Robot

Across the 5 years I was the creative director for the European Tour I was lucky enough to make some of the most fun and successful work of my career. In a ground breaking approach at the time, we grew the brand by creating organic content that focused on the personality of the players and the elements that made the tour unique. My favourite was this film. Getting 14million organic views and being voted Twitter’s favourite ever piece of golf content it become the model that a lot of rights holder followed.