Castore-Better Never Stops

To launch the premium sportswear brand Castore to the world I helped create Better Never Stops. A philosophy about the mentality of striving for better.

Over 10 different films the brand campaign showed the mentality of athletes like Owen Farrell, Adam Peaty, Jos Buttler, Andy Murray and Patrick Reed. And how that transcended to clubs like Rangers, Wolves & Saracens.

The campaign helped establish the brand and elevated Castore to the fastest growing sportswear brand in the UK.

European Tour: Rory vs Robot

Across the 5 years I was the creative director for the European Tour I was lucky enough to make some of the most fun and successful work of my career. In a ground breaking approach at the time, we grew the brand by creating organic content that focused on the personality of the players and the elements that made the tour unique. My favourite was this film. Getting 14million organic views and being voted Twitter’s favourite ever piece of golf content it become the model that a lot of rights holder followed.

The Women's FA Cup Final-Road to Wembley

As part of the FA’s ‘You can’t be it if you can’t see it’ campaign. We created this film to raise awareness of the players journey to inspire the next generation and show them what’s possible if you follow your dreams.

Premier League Hall of Fame

To celebrate the Premier League creating its official Hall of fame we created a number of tributes to some of the potential nominees. With the winning inductees being launched with a range of assets across multiple media.

Membership to this elite group is the highest individual honour awarded to the players by the league

European Tour-You can't write this stuff

The second installment from the ‘Drama on the world stage’ campaign.