Toyota: Prius Plural
To raise awareness of a new collection of Prius models we wanted to engage the audience is a different way. Creating a series of quizzes and options on Facebook we asked the simple question, what is the plural of Prius.
Hyundai Undercover dealer
To generate mainstream media coverage and create an uplift in Hyundai test drives we sent some Chelsea FC stars undercover into a local London dealership. In full prosthetic disguise the players were unleashed on the unsuspecting customers. Little did they know the joke was on them.
With 4 million views across Hyundai and Chelsea’s social channels it quickly became Chelsea FC’s best ever performing piece of content.
Kappa x Aston Villa
In the spring of 2019 Aston Villa signed a new kit partnership with Kappa, but the question was, how to let the fans know about it?
Over the course of one day in May we created numerous pieces of street art throughout the city. Each one took the iconic Kappa ‘Banda’ pose of a man and women sitting back to back, but replicated them with famous Villa players and coaches of the past, present and future.
Posted throughout the day the social buzz grew until we unveiled our hero piece right next to Villa Park.
Next was the task to launch the kit itself. We created a new visual identity to target a growing lifestyle demographic. The identity ran through every piece of collateral. From social films to the Villa store itself.
The Betfair Rug
The Betfair exchange allows customers to bet against each other rather than a traditional bookmaker. Allowing for the one thing all punters want. Better odds.
The trouble is most people don’t know about it. So to change that we created the Betfair rug.
A rug that was placed on all the horses in the winners enclosure that showed the odds you would have got if you had used the Betfair exchange.
Launched at five of the biggest race meetings in the National hunt racing season, Newcastle, Haydock, Sandown, Newbury and Ascot the rug proved an instant hit. Layers enclosures were also created to explain the details to the interested customers
With a 200% increase of traffic to the exchange and increase brand visibility throughout the season the Betfair rug proved to be a real winner.
FA - Sin bins
To explain the FA’s new temporary dismissals initiative we created an interactive video to show how the rule worked in a real game situation.
All shot in POV we put the viewer in the players shoes. With multiple options and storylines, we allowed them to decide which action to take and see how it would affect the game they were playing.
The interactive YouTube video was viewed over 57k times by grassroots players throughout the country and earned a reach of 22m on broadcast television.
