Kappa x Aston Villa

In the spring of 2019 Aston Villa signed a new kit partnership with Kappa, but the question was, how to let the fans know about it?

Over the course of one day in May we created numerous pieces of street art throughout the city. Each one took the iconic Kappa ‘Banda’ pose of a man and women sitting back to back, but replicated them with famous Villa players and coaches of the past, present and future.

Posted throughout the day the social buzz grew until we unveiled our hero piece right next to Villa Park.

Next was the task to launch the kit itself. We created a new visual identity to target a growing lifestyle demographic. The identity ran through every piece of collateral. From social films to the Villa store itself.