FA - Sin bins — Mark Norcutt

To explain the FA’s new temporary dismissals initiative we created an interactive video to show how the rule worked in a real game situation.

All shot in POV we put the viewer in the players shoes. With multiple options and storylines, we allowed them to decide which action to take and see how it would affect the game they were playing.

The interactive YouTube video was viewed over 57k times by grassroots players throughout the country and earned a reach of 22m on broadcast television.