Hyundai Undercover dealer

To generate mainstream media coverage and create an uplift in Hyundai test drives we sent some Chelsea FC stars undercover into a local London dealership. In full prosthetic disguise the players were unleashed on the unsuspecting customers. Little did they know the joke was on them.

With 4 million views across Hyundai and Chelsea’s social channels it quickly became Chelsea FC’s best ever performing piece of content.