Toyota: Prius Plural
To raise awareness of a new collection of Prius models we wanted to engage the audience is a different way. Creating a series of quizzes and options on Facebook we asked the simple question, what is the plural of Prius.
HSBC: Premier
We relaunched HSBC Premier with a new idea around having your own ‘personal economy’.
The images captured a personal moment in someone’s life and the graphical element was a link to the financial side of their life.
The campaign consisted of 48 images that ran as press, poster and across 875 jet bridge panels at Heathrow.
